Voice AI
Designing Voice AI Pipelines with OpenCall and CRM Data
How we pair OpenCall, n8n, and analytics layers to run outbound campaigns without losing the human touch.
Most teams experiment with voice AI by uploading a CSV, crossing their fingers, and hoping the calls sound natural. The wins are bigger when you treat every call as part of a feedback loop that syncs back to your CRM in near real time.
Data hygiene matters
Before a single call is placed we normalize phone numbers, opt-in flags, and personas. n8n enriches each lead with industry, timezone, and the latest support activity so the agent has context for the script.
Dynamic scripting
OpenCall pulls talking points from a prompt template that references CRM fields. We version those prompts in Git so marketing, sales, and compliance can collaborate without overwriting each other.
Closed-loop reporting
Every disposition (callback requested, wrong number, qualified) flows back into HubSpot and a PostHog dashboard. That lets teams see conversion curves, A/B test language, and automatically reassign leads to reps when human follow-up is needed.